Marketing Basics for Nonprofits

Marketing with Meaning

Tired of outdated marketing tactics that feel pushy or impersonal?

This class invites you to reimagine marketing as a relational, purposeful practice rooted in authenticity, equity, and connection. Whether you're looking to increase community engagement, attract new supporters, or simply understand how to tell your organization’s story — this session will give you the insight and tools to do so with integrity and heart.

Marketing doesn’t have to feel manipulative. It can be joyful, strategic, and deeply human. Join us to learn how to share your mission in ways that truly resonate.

In This Class, You’ll Learn:

✔️ What marketing really is — and why it matters for your mission
✔️ The difference between traditional and relational marketing
✔️ Core marketing strategies: branding, communication, planning
✔️ How to identify, understand, and build relationships with your audiences
✔️ Ways to create inclusive, resonant messaging across channels
✔️ How to set actionable marketing goals and develop a strategic plan

Topics We’ll Cover:

• Branding with Purpose: Define your identity, values, voice, and visual presence
• Knowing Your People: Identify and connect deeply with your audiences
• Communication that Clicks: Storytelling, websites, social media, email, publicity, and more
• Relationship-Centered Outreach: Focus on authenticity, accessibility, and engagement
• Marketing Planning: Align your goals, timeline, and budget for impact